Attention to keyword difficulty is vital as you don’t want to waste time targeting keywords you’ll have little chance of ranking for. Therefore, targeting a keyword such as “real estate agent near me” may be more difficult to rank for than something more niche, like your local market. In most cases, the keywords with the highest search volumes also have the highest keyword difficulties. 100 is the most difficult keyword to rank for, whereas 0 is the easiest. With sites like SEMRush and Ahrefs, keyword difficulty is expressed by a rating of 0 to 100. Keyword difficulty is the other key part of SEO, as it tells you how hard it is to rank for a particular keyword. In most cases, focusing all your efforts on keywords with high search volumes above 100,000 will only help your page rank if you already have a foothold in the SEO world for your industry and see thousands of visitors monthly. However, depending on the industry and how competitive it is, you may find keywords have a higher or lower search volume. Search volume is continually updated, so you’ll see fluctuations in what people search and as trends change.Įven so, it’s typically recommended to target keywords with search volumes between 100 and 1,000 and medium volumes of 10,000 to 100,000. Typically, very broad keywords-like “real estate agent near me”-will have higher search volumes than something more niche, like “real estate in Colorado Springs.” The higher the search volume, the more people search for that term. Search volume is a key part of SEO as it tells you how many people are actively searching for the keyword. The easiest way to do this is to create web pages or blogs relating to your target audience and keywords.īut, before we get into the top SEO keywords to include, there are two things you’ll need to consider when selecting your keywords: search volume and keyword difficulty. Ideally, you want to include SEO keywords on your website. Any time you type something into a search engine, it’s logged as an SEO keyword or query. SEO keywords are the terms people search for and are called queries. Now that you understand what SEO is, you may be wondering how SEO keywords work. By having social proof (such as testimonials or reviews) online and a solid, put-together online presence, you’re more likely to see potential leads. While real estate is still considered a more traditional industry, much of it has shifted to digital, meaning you need a mix of traditional and digital strategies to succeed. Think about it, when was the last time you used a service from someone listed on page seven of Google? For that matter, have you ever gone to page seven of Google? Or when was the last time you considered trying something new with no online presence or reviews? Most people will select their needed service if it appears within the first couple of pages of a Google search. Utilizing SEO on your real estate website, social media, blog, or other online marketing material makes it easy for potential leads to find you, as you’ll likely be within the top few pages of a search engine. As a reward for using SEO effectively, search engines display your website before others. With SEO, you can show search engines you have content that people want. Part of the appeal of Google or other search engines is that you can find what you want almost immediately. SEO stands for search engine optimization and helps search engines like Google, Yahoo, and Bing find your website easier.
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